10 Trending Promotional Product Ideas For 2025
Looking for great promotional items that people actually want?
Finding the perfect promotional product can be a challenge. Many giveaways end up unused or forgotten, failing to make a lasting impression.
In 2025, brands need to think beyond generic merchandise and invest in items that consumers will actually want and use.
The key is to focus on practicality, sustainability, and uniqueness—products that seamlessly integrate into daily life while keeping your brand top-of-mind.
Below, we explore 10 trending promotional items that will help your brand stand out and create meaningful connections with your audience.
Promotional Product Trends to Look Out For
As businesses navigate a competitive market, promotional products remain an essential marketing strategy.
In 2025, trends focus on sustainability, practicality, and unique personalization.
Eco-friendly materials, multifunctional items, and everyday essentials will dominate, offering brands an opportunity to connect with their audiences in meaningful ways.
Consumers are looking for products that align with their values, making quality and sustainability key factors in choosing promotional merchandise.
Promotional Items to Help Your Brand Shine in 2025
1. Tote Bags
Tote bags continue to be a popular choice for promotional giveaways. With sustainability at the forefront, businesses are opting for organic cotton, recycled fabrics, and biodegradable materials.
Custom branding on tote bags ensures visibility as customers use them for shopping, work, or casual outings.
Brands like IKEA have successfully used tote bags made from recycled materials as part of their eco-conscious initiatives.
Similarly, Whole Foods provides reusable tote bags to encourage sustainability among shoppers while promoting their brand.
2. T-Shirts, Sweaters & Hoodies
Source: Freepik
Branded apparel remains a top-tier promotional item. High-quality, comfortable fabrics with trendy designs make T-shirts, sweaters, and hoodies desirable.
Screen printing, embroidery, and eco-friendly dyes enhance their appeal, allowing businesses to create stylish merchandise that customers love to wear.
Companies like Nike have embraced sustainable fabric options for promotional apparel, incorporating recycled polyester into their merchandise.
Event-based brands such as Coachella also use T-shirts and hoodies to enhance brand engagement while creating exclusive, collectible fashion items.
3. Umbrellas
Source: Freepik
Promotional umbrellas offer practicality and visibility. Whether compact foldable versions or sturdy golf umbrellas, businesses can ensure their branding stands out, even on rainy days.
Adding UV protection makes them even more appealing. Coca-Cola has effectively used branded umbrellas in outdoor marketing campaigns, enhancing visibility in high-traffic areas.
Similarly, Hilton Hotels offers custom umbrellas to VIP guests, reinforcing brand presence while providing a useful item.
4. Water Bottles & Mugs
Source: Freepik
With sustainability in mind, reusable water bottles and mugs are in high demand. Stainless steel, glass, and BPA-free plastic options are popular, and customization through laser engraving or full-color printing boosts brand recognition while promoting eco-conscious habits.
Starbucks has leveraged this trend by offering branded reusable mugs, encouraging sustainability through discounts for customers who bring their own.
Gym chains like Anytime Fitness also distribute branded water bottles to members, reinforcing their brand while promoting healthy hydration habits.
5. Foldable Grocery Bags
Foldable grocery bags are compact, reusable, and a perfect alternative to single-use plastic bags. Their convenience and eco-friendliness make them an excellent promotional product.
Businesses can use creative branding placements to ensure their logo is always visible.
Retailers like Walmart and Target have incorporated their branding into reusable foldable grocery bags, helping customers make eco-friendly choices while keeping their brand top-of-mind.
Many local farmers' markets also offer customized foldable bags to encourage sustainable shopping habits.
Your Go-To Versatile Bags Made With Ethically Sourced Materials
6. Vinyl Stickers
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Custom vinyl stickers are affordable, versatile, and fun. They allow brands to showcase their identity on laptops, water bottles, notebooks, and more.
High-quality, waterproof, and UV-resistant stickers ensure durability, making them a great promotional giveaway.
Brands like Apple have successfully turned vinyl stickers into brand symbols, including them with products to enhance brand loyalty.
Similarly, Red Bull and Supreme have used stickers in guerrilla marketing campaigns to create brand awareness and exclusivity.
7. Keychains
Source: Freepik
Keychains remain a simple yet effective promotional product. With unique designs such as LED keychains, bottle opener keychains, or even eco-friendly wooden keychains, brands can ensure everyday exposure while offering practical use.
A recent trend among Generation Z (born between 1997 to 2012) are plushie keychains. Coffee brands like Zus released their “buddy” keychains which were given free to customers with minimum spends.
Other examples are companies like Airbnb that use house-shaped keychains to reinforce their brand identity, and luxury car brands like BMW and Mercedes-Benz that offer premium leather keychains as part of their branding efforts.
8. Apron
Non Woven Apron
Branded aprons are ideal for food businesses, cooking classes, or corporate gifts.
With high-quality fabric and custom embroidery, they offer long-term brand exposure in kitchens and workshops, making them a practical and stylish promotional product.
Food chains like Subway provide branded aprons to employees, ensuring both functionality and branding in customer-facing roles. Similarly, cooking schools and chef-driven brands like Gordon Ramsay's culinary programs use aprons as a premium promotional product.
9. Travel Manicure Set
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A compact and useful item, a travel manicure set is a unique promotional gift for beauty, wellness, and self-care brands.
These sets often include nail clippers, scissors, and other essentials in a branded case, offering practicality and sophistication.
Beauty brands like Sephora have used customized manicure sets as part of their seasonal promotional campaigns, making them desirable gifts for customers. Airlines such as Emirates also offer premium manicure kits as part of their in-flight luxury amenity packages.
10. Pop Sockets
Source: Freepik
A trendy and functional accessory, pop sockets help users grip their phones securely.
With full-color customization options, they provide great branding opportunities, making them a highly desirable promotional product in 2025.
Tech giants like Google have distributed branded pop sockets at industry events to increase brand visibility.
Similarly, influencers and lifestyle brands, such as Kylie Cosmetics, have incorporated pop sockets into their merchandise lines to enhance engagement with their audience.
Conclusion
Choosing the right promotional product for 2025 means considering sustainability, functionality, and brand visibility.
Consumers appreciate items they can use daily, and businesses that align their marketing strategies with current trends will see greater engagement.
By investing in high-quality, eco-friendly promotional products, brands can leave a lasting impression while contributing to a greener future.
Promotional campaigns that incorporate well-thought-out items will not only increase brand recognition but also strengthen customer relationships in an evolving marketplace.
Looking For a Reusable Bag Supplier?
At Viazan Print, we take pride in providing high-quality reusable bags in bulk, tailored to meet your needs.
As our best-selling product, these bags are not only durable and reusable but also customisable for your branding and promotional purposes.
Whether for retail, events, or everyday use, our bags are the perfect choice for combining practicality and brand awareness.
Explore our range of reusable bags — Contact us today and find out how we can create customised promotional items for your brand!